Postgraduate Degree program of Master of Agri-Business Management (MABM) and Postgraduate Diploma in Agribusiness Management (DABM)

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Department of Agricultural Economics and Extension, Faculty of Agriculture, University of Ruhuna

Titles of the degree / Diploma:

1. Master of Agri-Business Management (MABM)
2. Diploma in Agri-Business Management (DABM)

 Necessary qualification for MABM Programme

1. Graduates with first class or second class honors in the special degree programs in Agriculture, Commerce, Management, Business Administration, Food Science and Technology, Economics or related fields from a recognized university.
2. Graduates in the above fields with a minimum of one year experience in a recognized institution in the field of Business Management, Entrepreneurship, Ago-based industries or Extension/Development activities.
3. Graduates in the fields of Biological Sciences, Economics, Management, Business, Agriculture, Food Science with Post Graduate Diploma in the fields of Management, Entrepreneurship, Agro-processing or related fields.
4. Graduates in any discipline from a recognized university with a minimum of three year post qualifying work experience in the managerial capacity in the fields of agri-business
5. A professional qualification that will be considered on a case by case basis, by the board of study with the approval of the Director of Postgraduate studies of University of Ruhuna and a minimum of three years of post qualifying experience in Business Management or related fields.
And a good working knowledge in English

Necessary qualification for DABM Programme

1. Graduates in the fields of Agriculture, Management, Economics, Biological Sciences who are seeking professional qualifications in the field of Agribusiness management.
2. Employees in the fields of agriculture, business, extension and development activities with a professional qualifications accepted by the Board of Study subjected to approval of Director of Postgraduate studies of University of Ruhuna.
And a good working knowledge in English

 Structure of the study program

The degree program consists of course work and a research component basically two year duration in the semester system. The course component provides a broad introduction to key aspects of business management, agricultural business opportunities, principles of agro-based enterprises, technical know-how of the agro-enterprises and agri-business to give an excellent preparation for a career in business management and agro-based enterprises. First two semesters are designed mainly for the course work to acquire the knowledge about the field of study, analytical tools and research designs and partly to develop the research design. Second two semesters are mainly for the research and partly for the course work to fulfill the requirement of the program.

Students should complete the following requirements to award the Degree / Diploma.

1. For Master of Agri-Business Management (MABM): Minimum of 30 course credits subjected to the requirements of restrictions of examination guidelines (subjected to the restrictions of core courses, optional courses and supplementary courses), a dissertation after a research component of minimum of one year duration, two seminars (one for the research proposal and one for the research findings) and satisfactory grade for in the thesis defense examination. (30 credits of course work and a research component with 25 credits)
2. For Diploma in Agri-Business Management (DABM): Minimum of 30 course credits and satisfactory grade in the final comprehensive oral examination.

Courses and examinations will be conducted according to the semester course unit system adopted by the Faculty of Agriculture, University of Ruhuna, under the guidelines set by the Quality Assurance and Accreditation Council of the University Grant Commission.

 Structure of the course unit system

One credit unit is defined as 15 hours of teaching, thirty hours of practical work or a combination of theory and practical subjected to the approval of faculty board of the Faculty of Agriculture and the Senate of the University of Ruhuna.

 

Maximum

Minimum

Number of courses per semester

05

------

Number of course credit hours per semester

18

--------

Number of research credits per semester

15

--------

Total number of credits per semester

18

------

Total number of courses per the program

----

10

Total number of credits for course work

----

30

Total number of research credits

----

25

Total number of core courses

----

04

Total number of elective courses

----

04

Total number of credits from elective courses

----

10

Total number of credits from core courses

----

15

Credits from seminars

***

01

Number of preliminary courses

***

*** As recommended by the Board of Study

Courses shall be evaluated on the basis of assignments, seminars, mid semester exam and end-semester examination.
Limitations of the marks for each component;

Criterion

Maximum

Minimum

End Semester Examination

80%

50%

Mid Semester Examination

25%

-----

Practical / field Work

25%

-----

Assignments / Seminars

25%

------

Oral Examinations (End Semester)

10%

------

Term papers / Review reports

20%

------


End semester examination is compulsory for each course and it should be conducted within last two weeks of the semester. Normally the semester shall be 17 weeks. In addition to the end semester examination evaluation of each course should contain at least one other component. The maximum number of components for a course (Except seminar) including end semester examination should be three.
Grades and Grade points shall be assigned for each course according to the following table.
Marks (%) (Out of 100) Grade Points

Marks (%) (Out of 100)

Grade

Points

 ≥85

A+

4.0

80 - 84

A

4.0

75 - 79

A-

3.7

70 - 74

B+

3.3

65 - 69

B

3.0

60 - 64

B-

2.7

55 - 59

C+

2.3

50 - 54

C

2.0

45 - 49

C-

1.7

40 - 44

D

1.3

40>

F

0



For passing a course the student should obtain a minimum of C grade. Overall Grade Point Average (GPA) is calculated using the formula;

GPA = ∑ Ci Gi / ∑ Ci

Where Ci is the number of credits foth ith course
Gi is the grade point obtain for the ith course

The student should maintain the GPA at the level of 2.5 or above. The student should repeat the courses which he/she got less than D grade at the next earliest opportunity and the students can obtain a maximum of B- grade. If the student has obtain C- or D grades for a course, the student has alternatives either to repeat the course and or to keep the grade as it is if the student can maintain the minimum GPA requirement.

The MABM student should submit the research proposal before the end of the second semester in order to register for third semester after approval of the relevant supervisory panel. (After a presentation)
Students are advised to submit the research proposal within the first two semesters to avoid unnecessary delays of the program. Thesis / report of the study can be submitted after 9 months of the submission of the approved research proposal.

The MABM students should obtain “S” grade for the research component for each semester after submission of research proposal.

 Examination of the thesis research for MABM degree

After completion of the research study, the student should conduct a research seminar at the department. The major supervisor should arrange the seminar with the assistance of other members of the department and should invite the experts in the discipline to have an adequate input to improve the thesis. Before the submission of the thesis the student should present the results at the seminar organized by the department with the approval of the supervisors for the comments of the experts in the relevant field.
Thesis should submit to the registrar office with the signatures of all supervisors, and head of the department along with three names of potential external examinations of the discipline. The registrar shall send the thesis to the external examiner and will be arranged the thesis defense examination within a period of two months.
If there are minor modifications recommended by the external examiner, the student can submit the corrected thesis within a period of three months. If External examiner / board of examiners recommend to resubmit or to rewrite the thesis, the student should resubmit the thesis after six months period and should be registered for another semester.

5.2 Comprehensive Examination of DABM
After completion of the required number of course credits subjected to requirements of core courses and optional courses the student can apply for comprehensive exam. Board of the study will arrange examination panel with three members out of the teaching panel for the comprehensive oral examination. Student should obtain a Satisfactory “S” grade to be eligible to award the Diploma in Agribusiness Management.

 Courses

Courses offered for the MABM and DABM programs have been divided in to two groups in order to assure acquisition of adequate materials from the core courses. Hence, students should complete a minimum of 15 credits from the core courses and the rest can be covered either from core courses or optional courses. At least one seminar is compulsory for all students. Courses consist of class sessions, practical, field work, seminars, discussions, assignments and combinations of above components. One credit is equal to fifteen hours of theory classes or 30 hours of practical sessions or 45 hours of field work or any other equivalent combinations

Core Courses

AEC 5301 Economic theory (2: 30+00)
Nature, definitions, scope and importance of economics. Economics as a science. Basic economic concepts, consumption, production and markets. Pricing of products and factors of production. Profit maximization and cost minimization. Introduction to theories of classical, Keynesian and Neo-classical theories of macro-economics.

ABM 5301: Management Practices and process (3:45+00)
Introduction to Management, Environment of Management: Environment and cooperate culture, Managing in global environment, Managerial ethics and cooperate social responsibility, Planning: Organizational planning and goal setting, strategy formulation and implementation, Managerial decision making, Fundamentals of organizing, leadership in organization, Importance of control, Operation and service management, Information technology and E-Business

ABM 5302: Management Information Systems (3: 45+ 00)
Introduction, Information System and Organizational Management, Information System in Organization, Managing Data Resources, Building Information Systems, Enhancing Management Decision Making, Computers, Internet and Telecommunication for Management Information System, Management Information System and Security

ABM 5303: Agribusiness sector in Sri Lankan Context (3: 45+ 00)
Introduction, Agricultural sector in Sri Lanka, Role of agriculture in economic development, Definitions of Agribusiness, Features of Agribusiness, Role of Agribusiness in Sri Lanka, Differences between agribusiness and industry, Contributions of industry to the development of agribusiness, Inter dependence of agribusiness and industry, Role of policy issues in developing the agribusiness (Price policy, Credit policy, Land reform, Farm organization, Agricultural extension and Marketing extension policies) Risk, Uncertainty and Instability of Agribusiness, Role of extension and marketing extension in developing agribusiness, Problems of Agribusiness in Sri Lanka

ABM 5304: Business statistics (3:45+00)
Need of statistics, Organizing statistical data: summarizing statistical data: Probability; introduction to Basic theory: Random variable and probability distribution: sampling and sampling distribution: Estimation: Hypothesis Testing: Decision theory: Analysis of variance, chi- square and Non parametric Tests of significance: linear Regression and correlation: Multiple Regression Analysis: Time Series: Index Numbers.

ABM 5405: Operational Research (4:60+00)
Introduction to operational research/management science: evaluating models; evaluating models and decision trees , utility theory and subjective probability , evaluative models for multiple criteria : predictive models ; forecasting the environment ,building mathematical models for prediction, computer based corporate simulation models, dynamic structural models, predicting the effects of risk- Markov chain, queuing theory, Monte Carlo optimizing models; elementary optimizing models for inventory management , linear optimizing models, the simplex models ,network models- transportation and transshipment , shortest path and network ,optimizing models with integer variables, optimizing models for sequential decision, dynamic planning

ABM 5306: Marketing of Farm Products (3:45+ 00)
Introduction, Definition and Scope, Role of Agricultural marketing in economic development, Marketing management, Marketing of farm products, Marketing research, Market structure, Conduct and Performance, Agricultural price analysis

ABM 5307: Farm Financial Management (3:45+00)
Financial statement analysis, Financial intermediation in agriculture, Management control system, Budgeting techniques and General procedures, Measuring Risk and Returns, Cost Accounting, Cost analysis for management decision, Cooperate Governance, Role and functioning of stock market, Financing the firm
 

ABM 5308: Organizational Behavior (3:45+00)
Introduction of Organizational Behavior: The fundamentals of Organizational Behavior, Models of Organizational Behavior, Managing communication, Social system and organization culture, Appraising and rewarding performances, Leadership and empowerment, Empowerment and participation: Individual and interpersonal behavior: Employee attitude and their effects, Issues between organization and individual, Interpersonal behavior, Informal and formal groups, Teams and team building, Change and its effects, Emerging aspects of organizational behavior, Stress management and counseling ,Motivation

ABM 5309: Human Resources Management (3: 45+00)
Introduction to HRM: HRM function in Organization, Leadership, Management style and team work, Decision making, Conflict management Strategic HRM: Role of HRM function for strategic formulation, Competence of HR Manger, Acquiring Human Resources (HR planning recruitment and placing), Developing Human Resources (Motivation, Training, Employee development and career management),Performance Management(Job Evaluation, Assessing work, performances appraisal, managing employee Benefit),Managing Internal and External Environment(Legal Environment and employee Relation, working condition, Health and safety)

ABM 5310: Marketing of Farm Products and Supply Chain Management (3: 45+00)
Theories of consumer behavior, pricing techniques, Market chain analysis and efficiency, Different marketing models, Supply chain management and analysis

ABM 5311: Marketing Management (3+45+00)
Developing marketing strategies and plans, Analysis consumer markets and business markets, Identifying market segments and targets, Branding, Setting product strategies, Pricing strategies and programs, Designing and managing value network, Designing and managing integrated marketing communication, Introductive new market offering, Tapping into Global markets

AEC 5100: Seminar (1)
Students should submit a seminar report after a presentation related to current issue approved by the teacher concerned.

Optional Courses

AEC 5311: Project planning and management (3:45+00)
Introduction to the project planning and management cycle, Project management process and strategic context of projects, Project planning and management cycle and case material, Feasibility analysis and Appraisal of projects, Organizational design for project management ,Project planning and management information system, Project monitoring, Evaluation and control, Project termination, Interpersonal dynamics in the management of projects and the cultural elements, New prospects of projects planning and management

FS 5204: Food Processing (2:30+00)
Properties of foods and processing theory, Food processing at ambient-temperature (raw material preparation, size reduction), Processing by application of heat (blanching, pasteurization, sterilization, dehydration, extrusion, baking, frying, dielectric, holmic and infrared heating), Processing by removal of heat (chilling, freezing, freeze-drying and freeze-concentration, Post-processing operations (coating, packaging, filling and sealing), Food Irradiation.

FS 5205: Food Preservation Technology (2:30+00)
Introduction to food spoilage, Methods of food preservation, Optimal atmosphere for food preservation, Preservation of fruits, vegetables and dairy products, Preservation of meat, fish and poultry products, Food storage and losses, Losses during transportation.

FS 5208: Sanitation and Quality Control (2: 30+00)
Introduction to sanitation and quality control, Good manufacturing practices (GMP), Hygienic design principles of food plants, Cleaning compounds and sanitizers used in food plants, CIP and COP cleaning techniques, Application of HACCP systems in the food industry, ISO quality management systems in the food industry.


FS 5214: Bakery Science and Technology (2:15+30)
Introduction, Role of raw materials in bakery industry, Quality control of raw materials for bakery products, Bread, buns cakes and pastry manufacturing process, Maintenance of GMP in a bakery, Quality control of bakery products (in process & finished product), Bread stalling process, Problems associated with bakery products and role of preservatives, Manufacturing of bread to meet statutory requirements, Important statistical techniques for bakery products, Manufacturing of bread with rice flour, kurakkan flour and soybean flour.

CS 5301: Agricultural Enterprises (3:30+30)
Economic use of agricultural resources, Nursery management, Mushroom production, Floriculture, Exterior and interior decoration, Home Gardening and landscaping, Hydroponics, Organic and protected agriculture, Eco-farming,

AEC 5304: Agricultural economics (3: 45+00)
Institutional setting, inter-sectoral forward and backward linkages, Political and economic factors and agriculture, models of agriculture development (Schultz, Jorgenson, FEI, Mellor, Todaro and Boserup), Development problems in Sri Lankan agriculture and South Asia, Agricultural finance, World agricultural trade and WTO.

AEC 5305: Quantitative methods (3: 45+00)
Properties of estimation, Sampling techniques and experimental designs, scales of measurements, descriptive statistics, correlation, regression, hypothesis testing, use of non-parametric techniques and time-series models, introduction to ANOVA

AEC 5306: Theories of Agricultural Resource Management (3: 45+00)
Nature and scope of production relations, concepts of production functions, optimal product and input combinations, Market economic systems, market failure, concepts of welfare economic, property right, public goods and common property resources, Economics of renewable resources, fisheries, forest, water resources, non-renewable resources, land and labour management.

AEC 5311: Project planning and management (3: 40+15)
Introduction to national economic policies, market orientation and demand forecasting, product planning and control, plant organization and lay out production scheduling, manpower planning, introduction and scheduling. Introduction to network analysis, Inventory preparation and control of raw materials, inputs and outputs, Project evaluation, marginal analysis, break-even analysis, , capital budgeting techniques, economic and financial analysis, sensitivity analysis, Introduction to extended B/C analysis. (Practical)

AEC 5314: Extension management (3: 30+30)
Development of extension models, Current trends, extension application, adoption and diffusion, extension and development mix, institutional arrangements and linkages.

AEC 5316: Social and economic impact assessments of agricultural projects (3: 40+10))
Conventional project evaluation models, B/C, NPV, IRR, Pay-back period, sensitivity analysis. Incorporating social and environmental impacts of projects in project analytical tools, Different valuation techniques for social and environmental impacts.

AEC 5317: Information systems for business and research (3: 20+25)
Introduction to agri-business, Evolution of communication systems, Institutional framework and communicational set-up, Business communication, International trade and communication systems, e-business, Business networks, Chain- management in marketing, Limitations and constraints in use of advanced technologies in agri-business.


AEC 5310: Spatial Information Systems / GIS and IT (3)
Introduction to GIS and remote sensing. Use of GIS and remote sensing different activities in agriculture, Applicability and possibility to use GIS systems agricultural information systems. Agri-business and Information Technology, Use of computer software related to knowledge systems.

AEC 5318: Energy and environmental economics (3: 45+00)
Overview of natural resource economics, optimization of inter-temporal energy resource use, Energy and economic development, pattern of energy use and energy analysis in agriculture, Energy productivity and efficiency, economic analysis of energy, Energy conservation and economic incentives, Energy pricing and OPEC, Alternative energy sources, Energy policies in different countries, Renewable energy sources and environmental interaction. Energy and sustainable development.

AEC 5325: Land and labour management in agriculture (3: 45+00)
Planning a farm as a unit, Land and labour laws in Sri Lankan and Asian context, Management of land and labour within the dynamic framework of risk and uncertainty.

AEC 5326: Global and regional trading systems and international food policies
(3: 45+00)
Theories of international trade, evolution of international trading systems, Colonial era and new economic order, International monetary systems, International food policies, Economic Integration: custom unions and free trade areas, Regional trading systems and agricultural trade, ASIAN, EEC, COMICON, CAROCOM.., Analytical models.

AEC 5327: Agricultural marketing and price analysis (3: 45+00)
Agricultural Marketing Systems, Production, Price and Policy Context, Problems and Measures for Improving Agricultural Product Distribution and Markets, and Measures to Enhance the Efficiency of Agricultural Marketing Systems, Application of econometric methods to analyze price movements and price indices. Terms of trade and integrated price policy.

AEC 5328: Economic statistics (Time series, Indices, production functions) (3: 30+30)
Time series data sets, Decomposition of time series data, Forecasting methods, Periodogram analysis, Index numbers and their importance, Engle’s low, Box -Jenkins approach.

AEC 5330: Multivariate and non-parametric statistical methods for social and biological sciences (3: 45+00)
Current tests of hypothesis when distribution is not specified, rank and permutation tests of one two and k samples. Applications in different non-parametric methods in biological and social research. Least square estimation, GLM, distribution theory and polynomial regression, use of orthogonal polynomials, Multivariate normal distribution and its properties. Wishart distribution, Hotelling T2, D2, discriminant functions, multivariate analysis of variance, canonical correlations, principle components, factor analysis.

AEC 5235: Communication theories, practices and interpersonal relations (2: 15+30)
Theories of interpersonal relationships, Recent models, PERT and CEM, Effective communication, Strategic communication management, Current issues, Case study

CC 5201: Livestock and environmental management (2: 30+00)
Evolution of animal husbandry, Present situation in the world, Energy use in livestock industry, Emission of methane and ruminant physiology, Environmental problems associated with ruminants and non-ruminants, Aquatic systems and livestock industry.

CC 5302: Mathematics for Business and Management (3: 45+00)
Review of elementary mathematics, Mathematical reasoning, Sets and relations, Determinants and matrices, Diffrential calculus, Input-output analysis, Economic accounting, Index numbers, Time series analysis, Compilation and presentation of statistics.

CC 5203: Technical and Scientific Writing (2: 30+00)
Importance and scope, Technical styles of writing, Technical papers, Research papers and articles, Thesis and dissertations, References and citation, Documentation, Ethics of writing, Presentation skills, Case study.


 Course Instructors and Advisory Staff for Research

Prof. Mahinda Wijeratne (Dept. of Agric. Economics, University of Ruhuna)
Dr. Oscar Amarasinghe (Dept. of Agric. Economics, University of Ruhuna)
Prof.. Mangala de Zoysa (Dept. of Agric. Economics, University of Ruhuna)
Dr. L M Abeywickrama (Dept. of Agric. Economics, University of Ruhuna)
Dr.(Mrs) Nilantha De Silva (Dept. of Agric. Economics, University of Ruhuna)
Mr. A L Sandika (Dept. of Agric. Economics, University of Ruhuna)
Ms. G C Samaraweera (Dept. of Agric. Economics, University of Ruhuna)
Ms. E B I Dayananda (Dept. of Agric. Economics, University of Ruhuna)
Ms W A D P Wickramaratne (Dept. of Agric. Economics, University of Ruhuna)
Prof. S Subasinghe (Dept. of Crop Science, University of Ruhuna)
Dr. S D Wanniarachchi (Department of Soil Science, University of Ruhuna)
Dr. (Mrs.) Vinitha Wijeratne, (Dept. of Food Science and Technology, University of Ruhuna)
Dr. (Mrs) D A M De Silva (Sabaragamuwa University of Sri Lanka)
Dr. (Mrs) C M Navaratne ((Dept. of Agric. Engineering, University of Ruhuna)
Dr. Vijith Jayamanna (Dept. Food Science and Technology, University of Ruhuna)
Dr. K L Wasantha Kumara (Dept. of Agric. Biology, University of Ruhuna)
Dr. Nihal Atapattu (Canadian Embassy)
Dr. Terance Abeysekara ( World Bank Mission, Sri Lanka)
Dr. Fredric Abeyratne (UNDP)
Dr. Nihal Samarappuli (BOI, Sri Lanka)
Dr. M T N Fernando (Coconut Research Institute)
Mr. N S B M Athapattu (Department of Animal Science, University of Ruhuna)
Dr. J W Rupasinghe (Department of Fisheries Biology, University of Ruhuna)
Mrs. H S C Perera (Faculty of Management, University of Ruhuna)
Mrs. Wasantha Sriyani, (Faculty of Management, University of Ruhuna)
Mr. D Ambalangodage (Faculty of Management, University of Ruhuna)
Mr. K H Sumith Kumara Kithsiri (Sri Lanka Tea Board)
Dr. W G Somaratne (Ministry of Plantation Industry)
Dr. L. P. Rupasena (Hector Kobbekaduwa Agrarian Training and Research Institute)
Dr. (Mrs) Wasantha Wickramasinghe (Hector Kobbekaduwa Agrarian Research and Training Institute)
Dr. M S Senanayake, (Hector Kobbekaduwa Agrarian Research and Training Institute)
Dr. Satish De Mel (Arthacharya Foundation, Colombo)

Advisory Committee of students
An advisory committee shall be appointed for each MABM student based on the intended research field of the student. The advisory committee consists of the Major advisor and two others from his supporting fields of study. Major advisor and one of the other supervisors should be from the teaching panel of the program. The third supervisor shall be either from the teaching panel or out side member who is a qualified person to supervise a post graduate student with the approval of academic committee of the Master program.

 Fees

As the program is designed to be a self financed project following fee structure is designed to cover the expenditure of the postgraduate program.

Application fee (500 .00)
Admission fee (1000.00)
Tuitions fee (15000.00 per semester)
Library fee (2000.00 refundable +1000 per semester)
Thesis submission fee for MABM students (5000.00)
Examination fee (500.00 per course)

Non–refundable application fee should be paid at the time of obtaining the application form. Admission fee and refundable library fee should be paid at the time of registration. Tuition Fee for each semester should be paid at the beginning of the each semester. Financial matters will be handled according to the financial regulations of the university.

Examinations, Records, Certificates, Transcripts and other administrative procedures shall be according to the examination and administrative procedures of University of Ruhuna.